JAN DE VYLDER
This conversation was first published for OPEN Architecture Festival, Issue Five (2025): In the Eyes of the Ordinary.
In conversation with Ida Bjerga & Osmo Hadad-Lange
Written by Ida Bjerga
Estimated reading time: 15 minutes.
At this point, not quite knowing what we were getting ourselves into, we thought we’d begin with something simple. A warm-up question, really. Something to set the tone and loosely connect to the festival’s theme. So we asked Jan for his thoughts on two words: ordinary and extraordinary.
Jan answers slowly. “Well. You know. At any moment, there’s always a word that calibrates your thoughts. But, when I’m thinking, I’m never really thinking, ‘Ah, this is ordinary,’ or, ‘Ah, that’s something extraordinary.’” He let us know that he’s well aware that words like ordinary, dailiness, and as-found are often used in relation to his work. But these words, he says, are not part of his mindset when approaching a project or going about daily life. “I appreciate being associated with those words,” he says, “but I want to underline that these words never appear in my mind when I think of everyday situations or things that seem overlooked.”
After a moment, he returns to the question. “I think… when it’s about the word extra, I think the ordinary itself is the extra.” He continues: “And the ordinary… A friend of mine, decades ago, described it very well. He said: ‘It’s like having a deck of leaves in the forest in autumn. It seems all dead, but once you put your hand underneath and throw it over, it’s full of life — insects, animals, mushrooms, mycelium. There’s a whole world underneath.’” That’s the point, Jan explains. “The ordinary is the deck we know. In autumn, we go into the forest, we look at it, and it’s there. We know that. The extra is just leaving it, and enjoying it, and looking at it, et cetera.” He pauses. “Voilà,” he says. “That’s my first note.”
“But we should try to avoid many of these words,” Jan says. Lately, he’s grown increasingly aware and uneasy about how these constant qualifiers are shaping architectural discourse. He describes a broader phenomenon unfolding in the field: a tendency to label and qualify architectural intentions as much as possible. “We’re trying to rank architecture, to order architecture, to make one approach seem better than another. We’re playing with words like we’re in a circus playing with balls,” he says, his tone thoughtful over our video call.
He’s quick to admit he’s long been part of this conversation – since the 1990s. Back then, he and a friend built a very small house, House Ovo (1996), with next to no budget. One day, someone stopped by and asked what they were doing. Jan explained the project, their approach, the tight budget, and the choices they made. That encounter led to a lecture invitation at the Flemish Architecture Institute’s Single Lecture Series with the title ‘Reality Check,’ organized by 51N4E. “I was young at that time. It was the ’90s. I was nervous. I had to take photos of my drawings and explain what we were doing,” he recalls. “But from that moment, I became part of the conversation. Part of the discourse. And that was nice — I started to take part in discussions.” But over time, something has shifted. The scale of this discussion about these qualifications and categories of architecture has grown enormously. “I’m still wondering whether I find it enjoyable to be part of the discussion today,” he questions. “Because over time, I’ve become a participant in developing this whole scale of words, this scale of qualifications. And now I find myself stepping back, asking: Wait. Wait. Wait. Where are we going? Where are we going with this?”
In the past, he says, he never felt nervous about the discourse. But these days, he does, especially with all these words being thrown about. They also stick to his own work, and he feels they do little to help the conversation. “I want to talk about architecture,” he says. “But I don’t want to talk about architecture with any prefix in front of it.” The conversation should be about what we mean with all these prefixes and all these qualifications. “It’s about how we think. It’s about how we evaluate things,” he says. “Do these words and labels help the discussion? Or do they avoid it?”
He gives an example. “If I tell you, ‘I’m a sustainable architect,’ you’ll say, ‘Wow, good guy. Sustainable. Honest.’ But is it really? Can we actually talk about what sustainable means? Can we talk about whether we are sustainable? Or do we just let the conversation stop there, with you saying, ‘You are,’ and me replying, ‘Thank you’? What’s the value in that?” Jan reflects. “These words are attempts to either upgrade or downgrade architecture. By adding all these qualifiers, the focus becomes far too narrow and way too specific.” He adds, “Are you sure sustainable architecture is anything other than architecture? Shouldn’t architecture, in its nature, in its essence, already be sustainable? Why do we need to add another word in front? It’s like saying twice, ‘I’m driving a car.”
“I would say I’m concerned about the remarketing of everything,” Jan continues. This tendency, he adds, goes beyond language; it’s embedded in the building economy itself. “When we talk about sustainable architecture, that should be a tool discussion – not a goal discussion.” What’s needed, he says, is to rethink how we speak about things, how we value them, where we place our focus, and how we work. “Right now, we’re not changing the economic model. We’re just renaming things within it.”
The economic model of designing and building centres on value: how you bring value, or add value, to a building. But the problem, he explains, is that the very notion of value has fundamentally shifted over the years. “That’s what we need to discuss!” he says with emphasis. “We need to take a look at the economic model of things, ask how it came to be as it is
— and why we’ve started to value buildings the way we do.” With a half-laugh but also a note of concern, he adds, “But every time I try to have that conversation, everyone seems to get really nervous.”
He illustrates his point with a story. Years ago, they would reuse old windows collected from demolition sites. “We’d just go to a building, ask, ‘Can we have these windows?’ And they’d say, ‘Take them, please!’” Today, those same windows have become part of a commercialised recycling market, with branding agencies seemingly obsessed with inserting the word ‘re’ into any product or name they can get their hands on. “Now it’s a recycled window. A reused window. Or a vintage window, with a story attached. ‘Maybe, just maybe, even the great Le Corbusier once looked through it.’” He smiles, though there’s a trace of unease. “Suddenly the window costs more, because now it’s a ‘branded recycled window.’ And we go home with that same window in our arms, telling everyone we meet along the way: ‘My house is now a sustainable house with a branded recycled window that maybe, just maybe, even Le Corbusier once looked through.’”
The same, he says, goes for tiles, or anything else for that matter. “We once worked with these beautiful tiles that we had simply found in a dumpster. They’d been thrown out during a refurbishment. But now, recycled tiles cost more than new ones. And still, we tell ourselves: it’s okay – at least they’re recycled.” Jan’s reservations about this value system are clear. He’s concerned. Whenever he tries to bring up the issue, he says, people often respond defensively, questioning whether he’s against recycling or sustainability. “It’s not about being against recycling,” he says. “It’s about how we’ve failed to change the economic model behind it. We’ve just dressed it up in different words.”
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