Frida Ferdinand (DK) is Director of strategy and operations at Verka Collective – a new architecture platform bringing independent studios together under shared ownership, with the ambition of building a leading European architecture group with architects in the driver’s seat.

Frida brings a decade of leadership experience from across the architecture industry, spanning the global practice of Henning Larsen, where she was Director of Business Development & Marketing, and the niche, place-driven studio Norrøn, where she served as CEO. Trained in international business and shaped by years of living and working in London and New York, she brings a broad commercial and international perspective to the question of how new ownership models are reshaping the profession.